Whilst I totally appreciate and understand ‘Brand snobs’, I am in no financial position to devote myself to my long time favourites- Urban Decay, MAC and The Balm. I do however believe that in the Beauty world you have to pay OUT for pay OFF, I don’t mean the most expensive product is the best, but that a product for £5 or less generally doesn’t do the job as well as a medium-high end pick. For me personally cheap lipsticks are always the biggest anti-climax regardless of reviews I read, whilst more affordable eyeshadow palettes seem to be more of a success story. Prior to the palettes I sampled lip products and blush and hoped that the shadows would prove more positive.
When shopping for Beauty products I use a variety of online sites from LookFantastic, Debenhams, Fragrance Direct and Boots. However when JustMyLook was brought to my attention it was the first time I had heard of the site and immediately I was pulled in by the free UK delivery and incredible offers they have. (I love a good discount me!).
W7 have a wide range of palettes available and the 12 colour palettes are £4.99 instead of £9.99 on JustMyLook which is a complete steal. I only started wearing eyeshadow in the last couple of years so I am mainly attracted to nudes which is why I just had to try ‘In the nude’, and not wanting to be completely light/natural I also tried out ‘In the night’ for when I need something a little more sultry. I had my fingers crossed that they would turn out to be a good dupe for Urban Decay, not expecting an exact match or miracle, but that on a budget I can still use similar shades.
In terms of packaging it obviously isn’t on a level with Urban Decay’s velveteen, sleek design, however I actually find the tins more practical. They are robust and easy to clean, whereas the UD palettes seem to get dirty really easily in my make-up bag. I think W7 have done a really good job on the design front, and before swatching and trying the shades out my initial opinion was that the colours were gorgeous and just as pretty as the UD ones. The included applicator isn’t too bad either, I like the soft small brush end as opposed to the sponge as it does help with blending on the go.
The shades in the ‘In the Nude’ palette range from nudes, champagnes, purples, browns and maroon tones. The palette creates the perfect nude eye look with a smidgen of smokey eye. My palette doesn’t actually look like the image on the website which is a gorgeous, rose gold tone that is an absolute aesthetical dream. I am really happy with the colours in the palette and as you can see from the swatches the shades are really pigmented, sparkly and luxurious. However with that being said you really do need to build up a colour, compared to the UD shades which with one swipe create a pigmented colour. The palette also has quite a lot of fall out, and the lasting power is about 4-5 hours; what I would advise is a good primer underneath and also a staying spray to ensure that your eye make-up stays on for as long as possible. The ‘In the night’ palette featured a lot more wearable shades than I had predicted as none of them were too dark or outrageous. It features a combination of nudes, golds, pink, purples, greys and blacks. The pearly white shades are ideal for creating a brightening effect on tired eyes and can also be used as a highlighter on all areas of your face.Overall I feel like the W7 palettes are a great budget buy at just £5 each. I definitely can’t claim that they are in the top palettes I have tried as they don’t compare to The Balm EU or Urban Decay pigmentation and lasting power, but I didn’t expect as much when they are an absolute fraction of the price. If you are hard up, looking to save some money or don’t really like forking out too much money on make-up then definitely give these a go. The packaging is really sturdy and robust for your handbag and travelling. They are easy to clean (which is important to me as my make-up bags get a little messy…woops!), and the variety of colours included are absolutely beautiful.